After the premiered of her new movie, Omoniyun on Friday, November 29, Dayo Amusa painted a sad picture of the challenges independent movie makers face in Nigeria. With all emotions, Dayo began: “I do a lot of things that generate money for me. I have always done business even before I came into Nollywood and I am still in business. I came into Nollywood as an actress before becoming a movie producer and to date, I have shot 12 movies and still counting. Truth be told, I have not made money from Nollywood yet. After 12 movies I have not made the kind of money that I should make but I know I will make it. You see, there is a difference between making a huge profit and then, just getting your money back on your investment. I haven’t broken even!”
Despite being one of the few actresses that has been able to adequately blend the world of moviemaking and acting. Dayo Amusa explained her challenges
“I love doing good movies and putting up good content. I think my major challenge now is that my movies are not showing in all cinemas in the country like I hoped and it saddens me. Their excuse is that my movies are indigenous and the titles are local but I am like ‘we get to watch foreign movies indigenous to different parts of the world yet subtitled and these movies are been shown in our cinemas so I ask the question ‘why can’t we encourage our local content?’ I want to believe that even if a movie is 100 per cent indigenous, that does not stop it from showing in cinemas as long as the movie is well subtitled. It has greatly affected me as an independent film maker; I do most of my productions from my purse. It is not like I get grants and it really eats moviemakers up when we don’t get the opportunity to showcase what we have.
“Even if they feel we are not getting it right, there is a way they can inform us that this is what you need to achieve this and that. But they just label it local content, indigenous this and indigenous that, giving what we do all sorts of names but the fact is, when you preview a job and story wise you have it, picture wise you have it, quality wise and artistic whatever you have it, then why the barrier? Why can’t such a movie be seen in all cinemas across Nigeria? But they are giving excuses that when cinema going audiences hear the title, they will not like it. Who says so? Yes, a title could have a very positive impact on a production but a title is a title, be it local or English or what have you. An indigenous title cannot stop a good film from flying at the box office,” she adds with emphasis.