It has been in the making and it is finally here. Nigeria’s fourth largest telecoms provider, Etisalat Nigeria, has officially re-branded as 9mobile.
Thesheet.ng reported that the mobile operator changed its name after weeks of crises triggered by loan defaults.
Emerging Markets Telecommunication Services Limited , which previously traded as Etisalat Nigeria, on Tuesday confirmed changing its trading name to 9 mobile.
The company’s new chief executive officer, Boye Olusanya, in a statement released on Tuesday, described the new name as presenting its “0809 ja heritage” and “our evolution over 9 years of operations in Nigeria”.
Olusanya said, “Emerging Markets Telecommunication Services Limited, which previously traded as ‘Etisalat Nigeria’ wishes to inform its over 20 million subscribers, government, regulatory agencies and all relevant stakeholder groups that the telecommunication company has changed its name to 9 mobile as a further testament of our unwavering commitment to ensuring business continuity as Nigeria’ s fourth largest telecom operator,” he said.
“Our new trading name, 9 mobile represents our 0809 ja heritage , our 9 ja – centricity , and our evolution over 9 years of operations in Nigeria. Although our trading name has changed , we remain true to the same values on which our company was built.”
See the new 9mobile photos below:
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