Speaking at his unveiling event as the Nigerian ambassador for Scotch whisky brand, Johnnie Walker, which recently launched a global marketing campaign, Joy Will Take You Further, Don Jazzy said, what gives him joy is seeing young people grow to eventually become successful.
By joining the Joy campaign, Don Jazzy joins the likes of Formula One World Champion and McLaren Honda driver, Jenson Button, Oscar-nominated actor, Jude Law, Chinese actor Zhao Wei, US alt-rock band OK Go and Mexican supermodel Montserrat Oliver as ambassadors.
“Life to me, is very simple. What gives me joy is bringing people up from scratch; I like to see people grow from baby steps gradually into a mega superstar like my brother Korede Bello. I love doing that and there is nothing that can stop me from doing things like that,” Don Jazzy stated.
The ace music producer also added that he is always happy to help people achieve their dreams. “I find joy in impacting people’s lives so they can in turn do the same to other people and become a source of pride to their own families like I am to my own family, so it keeps me going and I still have the drive, I still have the passion and I am glad that Johnny Walker saw that in me which makes me glad to be a part of the Joy campaign,” the Mavins boss added.
Other dignitaries present at the global launch were Sonnie Ayere of Dunn Loren Merrifield, Chris Ubosi, Jacky Hathiramani, and Tilewa Adebajo
The Joy Will Take You Further campaign will launch in over 50 countries targeting over 270 million consumers across the world.
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