Etisalat Nigeria has changed its name after weeks of reported crises.
Reports say the company changed its name to 9Mobile following a management meeting in Lagos.
Thesheet.ng reported that Etisalat’s parent company, Emirates Telecommunications Corporation (ETC) has directed Etisalat Nigeria to stop using its brand name within the next three weeks.
ETC, the largest shareholder in the firm, had since terminated its management agreement with its Nigerian arm.
The implication of the directive is that the new management must decide within the next 21 days on the options before it, which are either an outright sale of the company or merger with an existing operator in the country.
Etisalat, which controls 13 per cent market share in Nigeria, has had a running battle with a consortium of 13 banks since March, after it notified them of its inability to service its $1.2 billion debt in February due to the foreign exchange challenges in the country.
Emerging Markets Telecommunication Services Ltd. (EMTS) trading as Etisalat Nigeria on Tuesday informed its customers that a proposed change of brand name will not affect its operations.
The telecoms company is yet to unveil the new brand to the public.
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