A web platform, Superdrug Online Doctors, recently commissioned a team of women graphic designers to investigate perceptions of beauty and body preferences around the world. The purpose of the study was to disprove the body ideal/’right’ body type myth pandered by the media, pop culture, fashion houses and fitness organizations. Basically, to demystify the beauty standard ingrained in the minds of women– these sexist beauty standards are even pushed by doll makers, toy shops and cartoons. And, also, increase awareness on the negative societal expectations and pressures on women.
The team of 18 freelance designers was selected from countries across the world and given the following instructions:
Photoshop her (a selected model) form. The idea is to Photoshop and re-touch this woman to make her more attractive to the citizens of your country. We are looking to explore how perceptions of beauty change across the world. Multiple designers are involved. You can modify clothing, but her form must be visible. No nudity. All other changes, including those to her shape and form, are up to you.
The designers from the different locales infused cultural expectations of beauty into their ‘touched’ works, and the results are fascinating.
See photos below:
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