The world’s largest online taxi hailing platform, Uber, has finally set up shop in Kenya. The service is set to hit Nairobi’s streets next week, and is typically offering first time users free rides via a promo, in concert with a local restaurant discovery platform.
Uber initially showed interest in Kenya after launching in South Africa, but it first kicked off in Lagos, and even Cairo, before finally wending its way back to East Africa. It is said that there are approximately 30 cabs signed up to the service, in anticipation of the launch in Nairobi.
Except for a recent spat in Cape Town — a licensing altercation with the local regulatory body, Africa has been a relatively smooth ride for the Silicon Valley startup. A few impounded cars are nothing compared to the Uber’s travails in other markets like India and Europe where it has met a harsh reception by regulators, and its home market of the United States where it has been the butt of media criticism and political scrutiny over its ethics and business practices.