THE SHEET NG Business Of The Week: Yudala- Revolutionizing E-commerce In Africa

Yudala, Nigeria’s first composite retail chain.

Customer service is at the heart of businesses all over the world. The more a customer is satisfied with the overall experience from the door or from the first company web click to exiting the building or business interface, the more buys from the customer and referrals received by organization.

Founder/CEO Amazon, Jeff Bezos once quipped: “We see our customers as invited guests to a party, and we are the hosts—It’s our job every day to make every important aspect of the customer experience a little bit better.”

The origin of the name of the e-commerce site, Yudala- which is touted as Nigeria’s first true composite retail chain in the country-is non-specific, which gives the organization  ample room of universality in its market reach. This singular genius move hidden in its nomenclature expands the brand’s spread. “Best Wishes”. Every customer whose needs are met by the online market receives this dose of best wishes. The brand name which doubles as its slogan strategically positions the new outfit for growth and connectivity.


Consumer experience, in terms of the human touch a business is founded upon acts as the sole objective– satisfy the online product needs of Nigerians. Yudala is Nigeria’s first offline and online shop; this sets it apart from the Jumias, the Kongas who do brilliantly in the online shopping market. A combination of both platforms helps Yudala to meet customers and would-be ones successfully.

The e-commerce platform launched its physical retail stores in various locations of Nigeria, following the successful opening of its Lagos branches- two Experience Stores (offline) and two Smart Stores (online) at a well-attended event on July 25th, 2015. The Yudala experience states that the buyer-seller relationship does not end when a sale is completed, but after-sales support is included for customer satisfaction. This they do at their offline shop- the Experience centres- where in-house tech analysts and IT specialists provide responsive support with smart solutions on various gadgets and devices. This objective speaks to the customer-centric nature of the Yudala experience.

The e-commerce company, true to its course, offers mega deals, unmatched discounts, loads of freebies including phones to its customers with buys over N20,000 which it rolled out at its launch. This market revolution the Yudala team ventures into offers “platinum experience of offline retail […] apart from the bargain sales and free phones on offer, shoppers can also enjoy up to […] 75% discount on select products at any of the Experience and Smart Stores.”

In touch with its customers, Yudala offers “absolute trust” on all its products; these warranty and guaranty on products are assured as items are gotten from licensed manufacturers. There is also the additional incentive of enjoying All-Ricks (exclusive of theft) insurance cover provided by Sovereign Trust Insurance Plc.

In keeping with its quality of products, Yudala has an existing partnership with tech and ICT brands such as HP, Apple, Microsoft, Lenovo, Tecno, Infinix, IBM, Sony, Phillips, Cisco, etc. Expanding its capacity to cater to the fashion, health product, lifestyle needs of its guests, Yudala is one a fast track to meet those requests.

The Yudala revolution seeks to launch 151 stores by June 2017 and 512 stores by June 2019 and, this, the company visions will cater to the African continent. And, in to achieve this, the company will create 100,000 job opportunities.

With its 31st August live web-launch, the customer experience was massive, the online traffic crashed its website; the traffic recorded visitors from Nigeria, Ghana, Cameroon, The Gambia. Yudala’s digital marketing strategy worked wonders in creating a welcoming environment, attracting customers in their millions. From the positive response to its services, Yudala plans to optimize the shopping experience in line with their vision of being Africa’s foremost e-commerce business.

Yudala has a team of experienced managers and efficient workers led by Vice President, Retail Stores, Mr. Stanley Uzoechina and Vice President, Online, Mr. Nnamdi Ekeh.

Yudala is the brain child of tech mogul and Chairman Zinox Group, Leo Stan Ekeh and owned by Dr. Ekeh (OFR) and other investors.

Yudada is The Sheet NG’s Business of the Week.

See Also: THE SHEET Business Of The Week: Access Bank – An Outstanding Financial Institution Poised For Empowerment

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