Most Nigerians would probably not give a second thought to the contents of their waste disposal bins but a startup has a brilliant idea that wants to change that mindset.
RecyclePoints, a waste recycling and social benefit venture, operates an incentive-based scheme which collects recyclable waste materials from consumers and in turn rewards them with “points” which they can accumulate and use to redeem/shop for household items offered through the startup’s iRecycle store.
For a country with huge waste management issues, this immediately gives two advantages. One, this is an innovative way to rid Nigerian streets of unnecessary waste materials that threaten our health and well-being. Second, it gives Nigerians a vested interest in ensuring that their waste is properly disposed of.
RecyclePoints was founded by Chioma Ukonu, who holds a Bachelor of Technology Degree in Industrial Physics (Electronics Option), a certificate in Social Sector Management from the Pan Atlantic University and a certificate in Business Leadership from LEAP Africa.
Subscribers to ReclePoints are given Green Cards, their items collected and counted are recorded against each week of the month. Recyclers get an SMS notification at the end of the week on the number of “Points” gained. Thereafter, the “Points” gained could be traded in exchange for equivalent tagged items available at the RecyclePoints “iRecycle Store”. Redeemed items are collected from RecyclePoints’ office or delivered to the Recycler directly on request. The company also awards bonus points for any environmentally friendly activity they promote or encourage.
What qualifies as recyclable are items like pure water sachets, plastic bottles, used beverage cans, glass bottles, old newspapers, and even brown cartons.
This unique model has helped put the startup in the spotlight, they were one of the three finalists for the Aso Villa Demo Day; they also recently emerged as the winner of the ₦1million grand prize at the regional final of the Chivas Regal annual competition. The startup will go on to compete against 32 other global finalists at the international stage in Los Angeles later this year.
To get started with RecyclePoints, visit their website or walk into their office. Peach, right?
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